Why election polling misses youth voters and how campaigns are trying to fix it
I remember the first time I noticed the gap: during a regional election, pollsters on air confidently predicted a tight race, but the turnout — driven by a surge of young voters mobilised on social media — swung the result in a way no survey had foreseen. Since then, I’ve watched the same pattern repeat across countries and cycles. Polling isn’t broken in principle, but it systematically underestimates young voters for reasons that are...